True-P&L Reconciliation

Demo · synthetic data

The margin you think you have versus the margin you actually have — reconciled from settlement reports straight through to bank deposits.

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The problem

Your dashboard says 62.8% margin. After PPC, FBA fees, storage, returns, and landed COGS, the real number is far lower. You can't fix a margin you can't see — and you're scaling the products that actually lose money.

What the automation does

Pulls every cost stream, allocates it to each SKU, and rebuilds true contribution margin per product. Here: stated 62.8% → 33.9% real, with 28.9 pts ($14,049) hidden.

Northwind Outfitters · trailing 30 days · all-in reconciliation
62.8%Naive margin

Sales − COGS. What your storefront dashboard shows you.

→ −28.9 pts hidden margin
33.9%True margin

All-in, after settlement. Fees, ads, refunds & storage reconciled.

Gross sales$48,610
Naive profit$30,527
True profit$16,478
Hidden cost−$14,049
Worst SKU true margin14.2%
SKU ↕ Units ↕ Looks like ↕ Actually ↓ Fees Ads Refunds Storage Verdict

True-P&L ROI — drag in real numbers

$0
profit recovered / year
Illustrative — conservative inputs.