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Workflow 3 of 5
Follow-up & Nurture Sequences
80% of sales need 5+ follow-ups. Most teams stop after one.
Warm leadsAppointment settingPairs with speed-to-lead
The problem
Businesses spend a fortune getting someone to raise their hand — then follow up once or twice and quit. 80% of sales require at least 5 follow-ups. Warm leads are exponentially cheaper to convert than cold strangers, yet they're left to go cold.
What the automation does
A trigger event (form, webinar, call) kicks off a personalized multi-touch sequence. No-shows get a different path with the replay. Each touch pulls in context so it feels personal. The second they reply or book, the sequence stops and sales is notified with full context.
Who pays for this
CoachesConsultantsAgenciesB2B servicesWebinar funnelsCourse creators
“After someone books a call or attends your webinar, how many times do you actually follow up?”
Almost always “once, maybe twice.” You then show the revenue sitting between 1 touch and 5.
1
Trigger: webinar attended60 of 150 registrants showed
2
Personalized touch #1Within minutes, references their topic
3
Branch: no-showsDifferent message + replay link
4
Touches #2–5 over 2 weeksReal value, context-aware
5
Reply detected → stop & alertHand to sales with context
Follow-up Sequence ROI — drag in real numbers
$0
Illustrative — conservative inputs.